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SAN MARCOS TRANSIT PLAN I FINALREPORT <br />City of San Marcos <br />WWI <br />Strong marketing and communications efforts playa keyrole in gaining new riders as well as <br />retaining current customer satisfaction. Enhancing marketing and communications efforts can <br />also build support from community members, local businesses, and partner agencies. <br />Recommended marketing and communications enhancements are described below: <br />Website <br />A combined standalone website for both agencies should be developed. A standalone website <br />allows for development of new technologies that support transit riders including trip planners <br />and reporting tools. <br />Pf-TRULAT-T-W <br />A strong socialmediaplan canhelp keep information relevant and up to date fortransit riders. <br />Key inform ation including news, schedules, route information, rider alerts, and rider guides can <br />be easily disseminatedto ridersthrough social media platforms such asTwitter, Instagram, and <br />Facebook. <br />Print Media <br />Print media including schedules and maps are important communication tools in thatthey are <br />accessible to people of all ages. Text should b e large, appropriately spaced, and use a colorblind - <br />friendly spectrum. <br />Advertising <br />Advertising is an important communications tool. Marketing canbe targeted by neighborhood <br />along each route especiallyin areas within a 1/4 mile walkshed of bus stops. News about notable <br />activities including service changes, awards, and performance canbe posted in local community <br />media including newspapers, television and radio stations, and newsletters. <br />Translation <br />Translation of materials including maps, schedules, and service alerts is important in increasing <br />access to transit. Additionally, translators canbe hired for community outreach events. <br />Education <br />Individualized marketing campaigns can be brought to neighborhoods to offer materials that will <br />encourage transit use and bolster confidence in residents who are not as familiar with the existing <br />transit system. <br />Marketing & Communication <br />Comprehensive and consistent marketing and communication are necessaryto ensure a positive <br />perception of transit to the community. Media relations, social media, marketing, and public <br />outreach shouldbe jointly managedbythe Cityof San Marcos Communications staff andTexas <br />State University Transportation Services. <br />Nelson\Nygaard Consulting Associates, Inc. 14-8 <br />