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2024 STRATEGIC PLAN <br /> APPROVED BY CITY COUNCIL <br /> COMPREHENSIVE PLAN VISION STATEMENT <br /> "San Marcos is a community of diverse and inclusive neighborhoods that <br /> protects and celebrates the river and other rich natural, historical and cultural <br /> assets; embraces its small-town feel, charm and quality of life; and leverages <br /> strategic development to continue building a sustainable community with <br /> enhanced access and opportunities for people and businesses." <br /> STRATEGIC GOALS <br /> QUALITY OF LIFE & SENSE OF PLACE <br /> Cultivate a community that promotes inclusivity, equity, and belonging; has a <br /> unique sense of place due to our distinct natural, historical, and cultural assets; and <br /> commits to a healthy quality of life for families of all types. <br /> ECONOMIC VITALITY <br /> Foster a vibrant economic climate for our community through new commercial and <br /> residential uses, education, workforce development, and support of new and <br /> existing businesses of all sizes. <br /> PUBLIC SAFETY, CORE SERVICES & FISCAL EXCELLENCE <br /> Deliver quality government services and improve community safety in a fiscally <br /> responsible manner with a professional workforce. <br /> MOBILITY & CONNECTIVITY <br /> Improve neighborhood and regional connectivity to provide a safe, convenient, and <br /> efficient multimodal system for goods, services, and people of all income levels and <br /> abilities to move throughout the City. <br /> ENVIRONMENTAL PROTECTION <br /> Advance responsible stewardship of the community's natural, cultural, and historical <br /> resources through varied environmentally friendly policies and practices. <br /> 1 <br />