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City of San Marcos Profile <br />San Marcos operates under a council- manager form of government as provided by its Charter. The Mayor <br />and six City Council members are elected "at large" on a non - partisan ballot. All members of the City <br />Council, except the Mayor, are elected to staggered three -year terms. The Mayor is elected for a two -year <br />term. The City Council appoints the City Manager, City Clerk, City Attorney, and Municipal Court Judge. <br />The City Council also appoints members to certain boards, committees and commissions, as it deems <br />necessary for the operation of the City. <br />The City Manager is the chief administrator and executive officer for the City and has full responsibility for <br />carrying out Council policies and administering City operations, including hiring department Directors and <br />all other City employees. City service departments provide a full range of services including police and <br />fire protection, health and social services, sanitation services, construction and maintenance of highways, <br />streets and infrastructure, planning and zoning, recreational activities and cultural events, and general <br />administrative services. <br />The City also provides electric, water, wastewater, airport, drainage and waste collection services; <br />therefore, these activities are included in the reporting entity. <br />Local Economy <br />The City of San Marcos has benefited from the recent national and state economic resurgences, <br />especially pertaining to growth in retail sales, tourism, and construction activities. The City also <br />continues to benefit from other favorable conditions associated with San Marcos, including a stable, <br />diversified economic base and a desirable location for work, destination, and living. Current low <br />mortgage interest rates and the attractive developments within San Marcos continue to bring in <br />residential growth and commercial development. Commercial successes can be expected to continue <br />because of the City's commitment to targeted economic development efforts that focus on industry <br />segments that complement the existing business mix. <br />The following categories represent key factors affecting San Marcos' economic and financial success <br />RP_tgiI ggIAS <br />The City's largest General Fund revenue source is sales tax generated from a well - balanced variety <br />of business categories including automotive, construction, food stores, hotels /motels, department <br />stores, retail stores, restaurants, utilities and rentals. The City has seen a significant growth in sales <br />tax revenues over the last three fiscal years. Fiscal year 2006/07 ended with a .23 percent increase <br />over the prior year's revenue, following a 5.6 percent increase last year — positive indication that <br />economic recovery is sustained. The City is perhaps best known for its Outlet Malls — Prime and <br />Tanger — which have made San Marcos the 3rd most popular tourist destination in Texas. Factors <br />contributing to a brighter economic outlook for retailers included rising consumer confidence, <br />continued low interest rates, a booming housing market, increased factory orders and productivity, and <br />the return of worker pay raises and bonuses. <br />Employment <br />San Marcos enjoys a relatively low unemployment rate as compared to the state and national <br />economy. This means that San Marcos residents have greater job opportunities locally. The Hays <br />County unemployment rate was approximately 3.7 percent in September 2007, as compared to the <br />state unemployment rate of 4.3 percent and the national unemployment rate of 4.6 percent. <br />Tniiri .qm <br />Tourism is one of San Marcos' largest industries and is a significant contributor to the City's economy. <br />Numerous tourist attractions, along with many hotels and motels, provide over 1,250 guest rooms, along <br />with many nearby public and private golf courses. The number of rooms will increase in 2008 with the <br />addition of San Marcos' first full - service hotel opening October 2008. In addition, San Marcos <br />iv <br />