04012008 Regular Meeting - Laserfiche WebLink

Home Browse Search

21. Consider an ordinance annexing to the city two areas of land consisting of 563.199 and 13.069 acres, more or less, located on Staples Road (FM Hwy 621) east of the present city limits; approving a service plan for this area; and including procedural provisions; and consider ordinance on the first of three readings. MOTION: Upon a motion made by Councilmember Jones and a second by Councilmember Guerrero, the City Council voted six (6) for and none (0) opposed, with Councilmember Guerrero absent from the dais, to approve the ordinance on the first of three readings. The motion carried unanimously. 22. Re- consideration of Ordinance 2008 -11, adopted March 18, 2008, approving an amendment to the future land use map from "HDR" High Density Residential to "P" Public and Institutional, for a 29.61 acres, more or less, tract of land located at 2910 Hunter Road; for amending the official zoning map of the city by rezoning this tract from "MF -18" Multi- family Residential district to "P" Public and Institutional district; including procedural provisions; and providing for penalties. Council declined re- consideration of Ordinance 2008 -11. 23. Discussion on a community branding project to enhance the economic development, tourism and marketing of San Marcos and direction to staff. Melissa Millecam, Communications Director, came before the Council to discuss how a branding project can solidify a city's identity. She reminded council that in 1992 a logo was developed to market downtown. "San Marcos Natural" reflected Texas made and produced products, but also the natural assets of the community. There are five steps involved in the branding process: research, creative discussion, development of key messages, application of branding to marketing plans, and development and funding of an action plan. She reported that cities with successful branding projects have contracted with outside companies. It was noted that the new city conference center will open in October, and Ms. Millecam said that six months is the minimum time frame for a project of this scope. In response to questions Ms. Millecam posed to council, council directed staff to go forward with the new branding project, to prepare an RFP to solicit an outside company, to include messaging in the process, to provide an action plan, and to include other stakeholders in the process. 24. Discussion on the status of the Central Fire Station Relocation Project. Mike Baker, Fire Chief, updated the Council on the progress of the project. The project was placed in the CIP in 2000 and was approved by the Blue Ribbon Bond Committee in 2004. The project was approved by the voters in 2005. This was followed by land acquisition and a needs assessment which included a square footage analysis. Research into construction costs included other Texas projects and some national projects. Economic factors (inflation) were also considered. They began with a 34,000 square foot PDFConvert.2653.1.RM040108 Minutes.doc Page 6 of 7