Res 2024-177 Revising City Support of Arts and Public Events Policy

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�,,��a�V,.�al ll°„��:ue ��f � The City of San Marcos allocates two sources of funding for its public events grants. 1) City General Fund revenue is allocated to fund community focused events that enhance San Marcos residents' quality of life. 2) Hotel Occupancy Tax(HOT) revenue is allocated to arts and events to support organizations, as permitted by the Texas Tax Code. All grants funded by HOT revenue are required to: • Produce activities that are open and advertised to visitors and San Marcos residents • DIRECTLY enhance and promote tourism AND the convention and hotel industry • Promote and enhance San Marcos as an art, cultural and event destination • Occur in San Marcos-based venues in the 78666-zip code- Events occurring outside of this area are not eligible State of Texas Hotel Occupancy Tax Code can be read at http://www.statutes.legis.state.tx.us. ....G..I..:a.L..L.t.�....�..��..r1l,:c..u1..�.l.ii.g...g°.Rll.j��..wg..�.�.�..°..s The Public Events Grants Program is separated into three distinct grants, supported by different City funds. Each event application can only receive funding from one of the three grants. 0. SS C EV E fQII G[['Ai�l..��.. This grant, supported by City's General Fund, is available for community events that may not attract overnight visitors. Event must enrich the quality of life for San Marcos residents and bring people together to celebrate and enjoy different forms of artistic expression, music, food and traditions while improving the economic well-being of San Marcos.These events are those that do not qualify for the Arts and Culture Community Grant. SII&IQAIQ 1 (J[�'E I VI EIQ II GWIQ..��.. A signature event is a well-branded, well-marketed event that brings people together to celebrate and enjoy different forms of artistic expression, music, food, sports and/or traditions in San Marcos.The annual in person event, must have an attendance of over 5,000 people, been successfully held for more than three consecutive years and more than fifty percent of its participants and attendees are from outside the area.This grant is funded by Hotel Occupancy Tax (HOT). State law sets the rules on how this money may be spent; HOT funds must be used to directly enhance and promote tourism and the hotel and convention industry in San Marcos. Fifteen percent of the grant award must be used for paid advertising outside a 50-mile radius of the San Marcos city limits. Grant recipients must provide paid advertising samples and receipts in their final reports. 31rlag