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DocuSign Envelope ID: 103DC81A-DA34-4DDA-AAF4-6AAAB065D71F <br /> 32 Identify any geographic areas of the United There are no geographic areas in the United States that Mansfield is unable to fully <br /> States or Canada that you will NOT be service through this proposed contract. <br /> fully serving through the proposed contract. <br /> In Canada, Mansfield of Canada ULC has not identified any Canadian geographic <br /> areas in which we are unable to fully service. <br /> 33 Identify any Sourcewell participating entity Mansfield can confidently serve all of Sourcewell's participating entity sectors through <br /> sectors (i.e., government, education, not-for- the proposed contract assuming the credit-worthiness of each participating agency. <br /> profit) that you will NOT be fully serving Mansfield does have other cooperative agreements in place, however, those <br /> through the proposed contract. Explain in agreements will not hinder Mansfield from marketing the Sourcewell agreement to all <br /> detail. For example, does your company participants. <br /> have only a regional presence, or do other <br /> cooperative purchasing contracts limit your <br /> ability to promote another contract? <br /> 34 Define any specific contract requirements Mansfield cannot identify any specific contract requirements or restrictions that would <br /> or restrictions that would apply to our apply to participanting entities located in Hawaii and Alaska. <br /> participating entities in Hawaii and Alaska <br /> and in US Territories. At this time, Mansfield does not currently operate in US Territories and is unable to <br /> service these areas. <br /> Table 7: Marketing Plan <br /> Line Question Response* <br /> Item <br /> 35 Describe your marketing strategy for Mansfield utilizes a variety of different marketing strategies to drive growth, including: <br /> promoting this contract opportunity. <br /> Upload representative samples of your Press Releases - Mansfield will use promotional media from our website and social <br /> marketing materials (if applicable) in media to drive attention to the Sourcewell contract <br /> the document upload section of your <br /> response. Social Media - with over 13,000 followers, Mansfield is a thought leader on social media <br /> and can drive traffic to the Sourcewell contract via posts on Linkedln and other sites. <br /> Webinars - Mansfield can host informational webinars for Sourcewell members and <br /> prospective members to share insights on market trends, product information, and more, <br /> leading to higher sign-ups. Mansfield already hosts a regular webinar cadence on market <br /> news and purchasing best practices where the Sourcewell contract could be incorporated. <br /> Direct Sales - Mansfield's sales force will utilize the Sourcewell contract in interactions <br /> with new government agencies to secure business. <br /> Conferences & Trade Shows - Mansfield's sales force will make specific mention of the <br /> Sourcewell contract at Government and other trade shows attended throughout the year <br /> including large conferences such as the Government Fleet Expo and NAFA conferences. <br /> FUELSNews Content - Mansfield can offer participating and prospective agencies access <br /> to our free fuel newsletter, FUELSNews, which contains market trend information, tips and <br /> tricks for improving purchasing, and more. This publication is distributed to 6,000+ <br /> subscribers daily and can also be found on the web at https:Hmansfield.energy/market- <br /> news. Mansfield often runs articles on purchasing best practices where the Sourcewell <br /> contract could be featured throughout the year. <br /> Please reference our attached Mansfield Fuel Proposal which features multiple examples <br /> of the marketing material we will use to promote this contract opportunity. <br /> Bid Number: RFP 121522 Vendor Name: Mansfield Oil of Gainesville <br />