Res 2025-106 authorizing a contract with Mansfield Oil, through the Sourcewell Purchasing Cooperative, for the provision of emergency response fuel, facility generator monitoring, and bulk fuel and fluids for use in city vehicles

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DocuSign Envelope ID: 103DC81A-DA34-4DDA-AAF4-6AAAB065D71F 36 Describe your use of technology and Mansfield utilizes a wide array of digital mediums for enhancing marketing effectiveness: digital data (e.g., social media, metadata usage) to enhance Social Media - with over 13,000 followers, Mansfield is a thought leader on social media marketing effectiveness. and can drive traffic to the Sourcewell contract via posts and updates on Linkedln, Twitter, and Instagram. Search engine optimization: Mansfield invests in search engine optimization and our website ranks on page 1 across several industry related keywords. Email Marketing - Mansfield utilizes email marketing to reach out to new customers and nurture prospects with information. As part of our email and digital market efforts, Mansfield can offer participating and prospective agencies access to our free fuel newsletter, FUELSNews, which contains market trend information, tips and tricks for improving purchasing, and more. This publication is distributed to 6,000+ subscribers daily and can also be found on the web at https:Hmansfield.energy/market-news. Mansfield often runs articles on purchasing best practices where the Sourcewell contract could be featured throughout the year. Online Webinars - Mansfield engages with potentials on webinars and tracks interactions during the event, providing more details that can help move a deal forward. Mansfield already hosts a regular webinar cadence on market news and purchasing best practices where the Sourcewell contract could be incorporated. Customer Relationship Management - Mansfield uses Dynamics CRM to track customer interactions and keep deals moving forward, to ensure that no customer ever falls through the cracks. The company also has a vast database of customer contacts and potentials that are candidates for the Sourcewell contract. Virtual Meeting Platforms - Mansfield sales representatives use MS Teams, Zoom, Webex and other platforms to connect virtually with customers. 37 In your view, what is Sourcewell's role Mansfield would take a collaborative approach with Sourcewell to promote the RFP with in promoting contracts arising out of understanding that the majority of effort be undertaken by Mansfield. Our marketing and this RFP? How will you integrate a sales efforts will be communicated and coordinated with Sourcewell for mutual benefit, Sourcewell-awarded contract into your including the potential for joint press releases, shared social media content, and more. sales process? Mansfield believes such an approach will amplify the visibility of this new contract. Beyond coordinated marketing, a Sourcewell award will have dedicated sales representative responsible for pursuing new business and reaching out to potential prospects on a 1-to-1 basis. In the fuel space, this outside sales approach is necessary given the complexity of customer fuel programs and the need for a collaborative partnership to solve tough fuel problems. Cooperative contracts are a key component of Mansfield's government sales efforts; Mansfield's Government Sales and Account Management teams will be trained on the Sourcewell contract so that company representatives feel comfortable referring customers to Sourcewell whenever possible. 38 Are your products or services In the fuel industry, e-procurement ordering is not common due to the complex and volatile available through an e-procurement nature of fuel sales. Fuel management programs are typically complex and our sales ordering process? If so, describe your process is solutions based which lends procurement conversations to in-person meetings e-procurement system and how and phone or email messaging. governmental and educational customers have used it. That said, once a customer is onboarded, individual orders may be placed on Mansfield's FuelNet portal for fuel and DEF products in the US. Discovery work is underway to continue finding new and easier ways for customers to purchase more products online and in Canada. Table 8: Value-Added Attributes Line Question Response* Item Bid Number: RFP 121522 Vendor Name: Mansfield Oil of Gainesville