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of the river and availability of water; 9) too many diverse priorities; and 10) taxes. The four major strategic things to consider are: 1) expand economic development; 2) improve the image of San Marcos; 3) enhance the region's transportation grid; and 4) improve collaboration between the city and regional entities. A strategic plan is a guide for accomplishing the organizational mission and should be a three -five year plan. There four steps to the process: 1) visioning; 2) mission statement development; 3) goal development (Staff needs to develop the goals); and 4) creation of action steps (what must be done to accomplish goals). The critical problems that are inherent are: 1) stressing numbers rather than quality; 2) neglecting the analysis of external and internal environment; 3) failure to link goals and action steps; 4) omission of measurable action steps; and 5) not identifying the financial implications. The next steps to be taken are: 1) a comprehensive strategic plan developed by city staff; 2) council needs a follow up retreat in June to review the draft strategic plan; 3) the city manager will further clarify and develop a succession plan for city staff; 4) there must be a shared commitment with staff and council; and 5) improve communications with the public. 26. Discussion on the presentation by Daniel Singh from Land Developers Associates Corp. re?ardin? the proposed Prime Village development. Daniel Singh, President of Land Developers Associates Corp., thanked staff for their professionalism and courtesy. Brian McCarthy, Land Use Planner, provided a slide presentation on Prime Village. It will be located east of the Prime Outlets center and near the convention center. It will have a commercial streetscape theme with high-end multi- family and mixed use. Peter Knowlton discussed the conceptual site plan. They are going with a Village theme with lots of green walkway, accessing the entire community. There will be water amenities incorporated. Mr. McCarthy discussed the streetscape with hotels, a movie theater, restaurants, major retail, retail shops, and offices over retail. The street theme will keep traffic to a minimum and will be more pedestrian friendly. There will be circular features like fountains. Adjacent to commercial area there will be multi-family housing and mixed use. The high-density residential will support the commercial center. It will be located on 45-50 acres with 1,600-1,700 units and subterranean parking. There will be a central park theme and will be accessed by the trails. It will have trees, a public recreational center, and will accommodate all types of uses. The pedestrian paths will be circular and centered to allow people to get throughout the project. The water basin amenities will bring people in and will not be just standard water control features. Four-plex lots will be located on the north end of the project. The small lot, single family area will be located just below those with 3,500-4,000 square foot lots, accommodating 490-510 homes. Below that will the large lot, single family higher end market segment. It will be situated on 125 acres with 460-480 homes on 8,000 -10,000 square foot lots. They are proposing that section be a gated community with attractive entry features. The gated community will be open to pedestrian traffic. 27. Question and answer session with press and public. There were no questions. PDFConvert.2895.1.RM050608 Minutes.doc Page 8 of 9