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if J <br />., r <br />FORT WOR cTOCc. <br />CASE STUDY: <br />FORT WORTH DOWNTOWN, CULTURAL DISTRICT, <br />& HISTORIC STOCKYARDS WAYFINDING <br />Historic <br />Downtown, museum district, Fort Worth Stockyards Company. <br />Names <br />Historic Uses <br />Commercial, Industrial, Entertainment/Recreation. <br />District <br />Downtown & Sundance Square District, Cultural District, and Stockyards <br />Names <br />National Historic District. <br />Current Uses <br />Commercial, Entertainment/Recreation, Mixed -Use. <br />Project Scope <br />2015: Wayfinding project in its Downtown, Cultural District, and the <br />Stockyards Historic District, the city's three most popular tourist areas. <br />Installed 125 wayfinding signs in total; 69 in downtown, 33 in the Cultural <br />District, and 23 in the Stockyards. <br />2021-2023: Additional wayfinding signage, interpretive panels, a Heritage <br />trail, and a walking path in the Stockyards. <br />Project Lead <br />2015: City of Fort Worth <br />2021-2023: Majestic Realty Co. <br />Design Team <br />2015: City hired design consultants to devise the wayfinding plan and vision <br />in 2010, and a manufacturer to produce the signs in 2014. The city's Planning <br />and Development office worked with the three districts and their consultants <br />to choose designs that would complement the character of the city. <br />2021-2023: Private developer hired a design consultant who worked with <br />local historians, historic preservation experts, and other developers in the <br />Stockyards to develop interpretive and wayfinding signage using repurposed <br />building materials. <br />Funding <br />2015: $790,000 in city and federal funds, $240,000 raised by the three <br />districts, and $156,620 from Downtown Fort Worth Inc <br />Recognition <br />2021-2023: Creative Communication Awards Honorable Mention for <br />and Awards <br />Functional Typography &Wayfinding, International Design Awards bronze <br />award in Print / Wayfinding & Environmental Graphics, and Society for <br />Experiential Graphic Design award Finalist. <br />Benefits <br />2015: Orients drivers and pedestrians in the main tourism areas in the city. <br />Signs geared toward vehicles show the direction to each district, major <br />attractions and hotels, and parking garages. Pedestrian -oriented signs show <br />visitors attractions within a five-minute walk, public transit stops, and bike - <br />share locations. <br />2021-2023: Tells the story of the Historic Stockyards to visitors and follows <br />a path that aligns with historic circulation and brings visitors to lesser -visited <br />historic resources. <br />__ <br />CITY HISTORIC PRESERVATION GOALS 145 <br />