Res 2026-017 Approving the City of San Marcos Historic Preservation Plan

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ECONOMIC OPPORTUNITY Historic preservation can be a major boost to the economy; it creates jobs, generates income and development, attracts visitors, and benefits small businesses. Because historic preservation projects are generally more labor-intensive than new construction, they create more Mobs. In 2013, historic preservation activities supported more than 79,000 jobs in Texas. Some of these jobs are high paying, as historic preservation projects often require highly skilled craftspeople. Preservation projects also attract private investors through programs like federal Historic Tax Credits, and communities benefit from the investment. In 2015, the rehabilitation of designated historic buildings in Texas spurred the investment of more than $770 million, and between 1978 and 2015, federal Historic Tax Credits led to private -sector investment of $1.78 billion in Texas. Historic preservation projects have a proven track record for bringing employment and investment to communities. Heritage tourism generates significant revenue for states and communities. Heritage tourism destinations are wide-ranging, encompassing natural areas, museums, buildings, and more. In 2013, more than 10.5 percent of all travel to Texas was related to heritage tourism, and these visitors generated $7.3 billion. In the Texas Hill Country Trail Region alone —encompassing the rich heritage and cultures of Hays County and 18 other counties —visitors generated $21.8 billion in 2022. Visitors to the Texas Hill Country Trail Region also supported 167,200 jobs. Downtown San Marcos (COSM) When a community commits to and invests in heritage tourism through historic preservation projects, it bolsters its local economy. Small business owners reap economic benefits from historic preservation. Historic districts often house small businesses where they can thrive because historic buildings are more accessible and attract visitors offering entertainment and boosting the economy. Older, smaller buildings tend to be more affordable to rent or purchase, and their unique features draw creative industries. Small business owners also prefer storefronts that reflect the quality and character of their products or services, which historic buildings can provide. Additionally, the walkability of historic districts brings foot traffic to small businesses, unlike areas dominated by automobile traffic. The concentration of small businesses in a downtown area can create a vibrant nightlife, encouraging residents and visitors to spend more time and money locally. Music on the Square Main Street Event (COSM) PRESERVATION IN THE U.S. & TEXAS 9