Laserfiche WebLink
Continue to invest in and expand the capacity of Greater San Marcos’ <br />economic development website. <br />o <br />Enrich the economic development website with research, real estate, <br />business resources, and community information that show corporate <br />executives and site selectors that the Greater San Marcos area i <br />prepared to meet their needs. <br />o <br />Incorporate San Marcos’ new Grow One brand into the design and <br />messaging of the website. <br />Use social media to market. <br />o <br />Ask Texas State University to involve a team of marketing studen <br /> <br />crafting and launching a social media plan for Greater San Marcos. <br />o <br />Continue by recruiting a new team of students each semester to <br />manage the campaign. <br />Participate in regional and state marketing initiatives. <br />o <br />Expand Greater San Marcos’ participation in Opportunity Austin and <br />Texas One sales missions, focusing on regions containing a high <br />’ <br />concentration of Greater San Marcos target industries. <br /> <br />Continue hosting commercial real estate tours of Greater San Marcos. <br />o <br />Invite commercial realtors from across Central Texas to tour the <br />area’s sites and buildings. <br />o <br />Provide them with an up-to-date listing of all available properties. <br />o <br />Keep tours concise and information-rich. <br />Formalize public relations functions. <br />o <br />Start with a media relations campaign within Central Texas. <br />o <br />Over time, expand into select geographic markets nationwide and <br />targeted trade publications. <br /> <br />Continue to develop collateral to support Greater San Marcos’ marketing <br />campaign. <br />o <br />Create a data DVD and area map that fits within a branded CD-Rom <br />case. <br />o <br />Update the Demographic Profile on an annual basis. Ensure that <br />information contained in the profile is available on Greater San <br />Marcos’ economic development website in both portable document <br />(PDF) and Excel formats. <br />o <br />Design a template and content for one-page, double-sided “slicks” for <br />each target industry. Slicks should be formatted so that they m <br />printed in-house when needed. <br />o <br />Continue to produce Greater San Marcos’ economic development <br />annual report. <br />o <br />Design a newsletter (print and/or online) that is used to share good <br />news with internal and external audiences about economic <br />development activities and successes in Greater San Marcos. <br /> <br />Final Strategy <br />September 2009 26 <br /> <br />