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Involve area business and educational leaders in marketing. <br />o <br />Include area education leaders in the Grow One campaign. <br />As appropriate, involve TXST representatives in visits with <br />local businesses, external sales missions, and lead generation. <br />o <br />Likewise, identify 10 to 15 area executives who will serve as <br />champions for economic <br />development, accompanying <br />Greater San Marcos on <br />marketing missions and <br />sharing ideas for <br />strengthening the campaign. <br /> <br />Market Greater San Marcos to <br />travelers driving on Highway 183 to <br />Port Aransas. <br />o <br />This campaign could include <br />a series of billboard advertisements that share reasons to locat <br />business in the area. <br /> <br />Market Greater San Marcos to outlet mall visitors. <br />o <br />Continue to work with Prime and Tanger Outlet representatives to <br />market Greater San Marcos to the malls’ over 10 million annual <br />visitors. <br />Seek their guidance and participation in marketing missions <br />to Mexico. <br />o <br />Coordinate with the malls on ways to lengthen visitor stays in Greater <br />San Marcos and share information about the area as a business <br />location. <br />Market the area’s historic Downtowns and environmental <br />amenities as reason to extend visits. <br /> <br />Support TXST in its quest for federal <br />research and development funding. <br />o <br />Determine what community <br />information would be useful <br />to Texas State University when <br />it lobbies for federal research <br />and development funding. <br />o <br />Work with University officials <br />in generating this information. <br />o <br />Supply collateral materials about the region that may be used by <br />University officials when they travel to conferences and other <br />meetings. <br />o <br />Provide them with data that will help them answer questions about <br />the area. <br />Final Strategy <br />September 2009 27 <br /> <br />