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Action 2: Strengthen internal marketing efforts to bolster Greater San <br />Marcos’ brand, build community pride, and inform the area’s residents of <br />economicdevelopmentprogress. <br /> <br />Communicate news about economic development progress with residents of <br />Greater San Marcos. <br />o <br />Establish tools and processes that ensure economic development <br />news is frequently shared with area residents. Through this init <br />build awareness of economic development efforts. For example: <br />Upon completion, share the results of this Strategy with the <br />greater community. Members of the Partners for Progress should <br />present the Strategy to civic organizations and their own networks. <br />Begin by defining what economic development means for Greater <br />San Marcos. <br />Reassemble the Partners for Progress on a regular basis to share <br />updates and ideas. <br />Continue facilitating the annual Greater San Marcos Economic <br />Summit. <br />Create an economic development newsletter that is issued on a <br />regular basis. Distribute the newsletter through utility bills, city <br />websites, and at public gathering places throughout the area. <br />Begin a public relations initiative within Greater San Marcos. <br />Include print, broadcast, and online media. <br /> <br />o <br />Launch a Central Texas awareness campaign to renew pride in <br />Greater San Marcos. <br />’ <br />Develop a marketing campaign aimed at renewing Texans <br />interest in Greater San Marcos by playing to their sense of <br />nostalgia. <br />The campaign should aim to reenergize community pride and <br />place San Marcos top of mind as a vacation and business <br />destination. <br />Continue to expand the capacity of the Grow One program. <br />o <br />Dedicate a section of Greater San Marcos’ economic development <br />website to Grow One. <br />o <br />Document local business success stories and stories of <br />innovation. Share stories on Greater San Marcos’ economic <br />development website and marketing materials. <br />o <br />Create a Grow One Ambassadors program, in which area <br />executives champion economic development by participating in <br />sales missions. <br />o <br />Expand the Grow One brand to encompass external marketing. <br /> <br />Work with Texas State University to develop a campaign to inspir <br />current students and alumni to reside and start businesses in Gr <br />San Marcos. <br />Final Strategy <br />September 2009 28 <br /> <br />