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Coordinate with the City to develop a marketing plan to effectiv <br />the airport and its services. <br />o <br />Provide airport management with resources required to proactively <br />market. <br />o <br />Link with Greater San Marcos’ economic development marketing <br />tools, website, and publications and the City of San Marcos’ bra <br />efforts. <br />o <br />Urge local economic developers to include the airport in marketing <br />messages. <br /> <br />Ensure that the City’s future land use plan reserves adjacent lands for future <br />aviation uses. <br />o <br />Create an airport overlay zone to minimize future conflicts between <br />aircrafts and surrounding land use. <br />o <br />into the City of San <br />Incorporate the recommendations of this Strategy <br />Marcos’ Horizons Master Plan and Airport Master Plan. <br /> <br />Action 2: Support long-term transportation and utility infrastructure <br />improvements that promote business development. <br />Continue efforts to bring commuter rail to Central Texas through <br />collaboration with Union Pacific, the Texas Department of Transportation, <br />the Greater Austin-San Antonio Corridor Council, and local governments. <br />o <br />Support efforts to capture a portion of the federal government’s <br />proposed funding for 10 potential high-speed rail corridors, one of <br />which includes a connection between Austin and San Antonio. <br />o <br />Work with Greater San Marcos’ state and national elected officials to <br />relocate freight rail from urban areas to improve safety and prepare <br />for commuter rail lines. <br /> <br />Actively address problems caused by freight rail in Greater San Marcos cities. <br />o <br />Include solutions for at-grade railroad crossings in the City’s <br />Horizons Master Plan. <br />o <br />Work with Union Pacific to relocate railroad to the east of San <br />Marcos. <br /> <br />o <br />Communicate the potential impact of any proposed changes good <br /> <br />or bad on local economic development efforts to city leadership. <br />o <br />Work with the Capital Area Metropolitan Planning Organization <br />(CAMPO) to ensure San Marcos’ 26 at-grade crossings are priority <br />issues to be addressed in subsequent phases of the Austin Area <br />Freight Transportation Study. <br /> <br />Continue investments and planning by local government for water and sewer <br />infrastructure as part of regional growth management. <br />o <br />Establish a collaborative and informed relationship with the San <br />Marcos River Foundation. <br />Final Strategy <br />September 2009 30 <br /> <br />