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Lead <br />Years 3-5 Task Name <br />Agency <br />Action 2: Strengthen internal marketing efforts to bolster Greater San Marcos’ brand, build community <br />pride, and inform the area’s residents of economic development progress. <br />Continue Year 1 and 2 initiatives as indicated (bold) <br />Launch an “Explore Greater San Marcos” campaign on the TXST campus in which <br />GSMED, <br />economic development and other local leaders speak to student organizations about <br />TXST <br />ways to get involved in the larger community. <br />Objective 3: Develop infrastructure that adequately supports current and future businesses and <br />residents. <br />Action 1: Advocate for the development of business/corporate aviation facilities and services at San <br />Marcos Municipal Airport. <br />Continue Year 1 and 2 initiatives as indicated (bold) <br />Action 2: Support long-term transportation and utility infrastructure improvements that promote business <br />development. <br />Work with Union Pacific to relocate railroad to the east of San Marcos. CITIES <br />Objective 4: Enhance target sectors with new physical and programmatic initiatives. <br />Action 1: Enhance area resources so that target businesses can thrive in Greater San Marcos. <br />Health Care <br />Materials Science and Advanced Manufacturing <br />Continue Year 1 and 2 initiatives as indicated (bold) <br />GSMED, <br />Recruit skilled workers in advanced manufacturing through a talent recruitment campaign. <br />CHMBRs <br />Position Greater San Marcos representatives on materials science and advanced <br />GSMED <br />manufacturing-related boards and panels at the state level. <br />Supply Chain Management <br />Work with Austin Community College to develop a supply chain management certificate <br />GSMED <br />or degree program. <br />Corporate and Professional Operations <br />Continue Year 1 and 2 initiatives as indicated (bold) <br />Increase the amount of Class A office space attractive to Corporate and Professional GSMED, <br />Operations businesses.CITIES <br />Action 2: Pursue emerging industries that will improve the long-term vitality of Greater San Marcos. <br />Green Industries <br />As new Green workforce training programs become available at ACC through the recent <br />Green Corridor Collaborative, explore potential small business development or GSMED <br />recruitment activities that may help build a greater Green business presence. <br />Goal III: Quality of Place <br />Objective 1: Promote Downtown development and tourism in the Greater San Marcos area. <br />Action 1: Prioritize the continued improvement of Greater San Marcos’ historic Downtowns. <br />Continue Year 1 and 2 initiatives as indicated (bold) <br />Action 2: Improve and effectively market the visitor experience to the area’s historic Downtowns. <br />ContinueYear 1 and 2 initiatives as indicated (bold) <br />Action 3: Provide improved amenities for residents of Downtown areas. <br />Implementation Plan 33 <br />September 2009 <br /> <br />