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Lead <br />Years 3-5 Task Name <br />Agency <br />Action 2: Increase business and community commitment to the area’s school districts. <br />ISDs, <br />Connect career academies with Greater San Marcos’ target industry clusters. <br />GSMED <br />Action 3: Promote good news about Greater San Marcos’ accomplishments and investments in public <br />education and its youth. <br />Objective 3: Fully leverage Texas State University-San Marcos (TXST) as a key partner in strengthening <br />Greater San Marcos’ economy. <br />Action 1: Engage Texas State University-San Marcos in Greater San Marcos’ economic development <br />efforts. <br />Continue Year 1 and 2 initiatives as indicated (bold) <br />Action 2: Support TXST’s endeavor to become a world-class research university. <br />Continue Year 1 and 2 initiatives as indicated (bold) <br />House each step of the commercialization process in the technology incubator, including <br />laboratory, testing, production, business support, and small office space for startup TXST <br />companies. <br />Host a university/private sector forum centered on innovation and research TXST, <br />commercialization. GSMED <br />Goal II: Economic Diversification <br />Objective 1: Implement programs and policies that support economic diversification through business <br />retention and expansion, recruitment, and small business development. <br />Action 1: Effectively support the expansion and retention of existing businesses. <br />Continue Year 1 and 2 initiatives as indicated (bold) <br />Action 2: Ensure Greater San Marcos’ business climate and regional relationships support its economic <br />development vision. <br />Continue Year 1 and 2 initiatives as indicated (bold) <br />Consider adopting the City of Austin’s best practice approach to improved permitting <br />though the adoption of technology solutions, including online forms, and equipping CITIES <br />building inspectors with tablet PCs. <br />Action 3: Facilitate small business development and entrepreneurship in Greater San Marcos. <br />Continue Year 1 and 2 initiatives as indicated (bold) <br />Objective 2: Expand diverse, high wage business sectors in Greater San Marcos through a targeted <br />marketing initiative that boosts wealth and prosperity for residents. <br />Action 1: Engage in an external marketing campaign aimed at recruiting target industrybusinesses to <br />Greater San Marcos. <br />Continue Year 1 and 2 initiatives as indicated (bold) <br />Ask TXSTto involve a team of marketing students in crafting and launching a social GSMED, <br />media plan for Greater San Marcos.TXST <br />Expand the media relations campaign into select geographic markets nationwide and <br />GSMED <br />targeted trade publications. <br />CC, <br />Market Greater San Marcos to travelers driving on Highway 183 to Port Aransas. Lockhart, <br />Luling <br />Implementation Plan 32 <br />September 2009 <br /> <br />