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<br />25.
<br />
<br />TO: Dan O'Leary, City Manager, City of San Marcos, Texas
<br />Mayor and City Council, City of San Marcos, Texas
<br />
<br />FROM: Dan Rogers
<br />Director, Greater San Marcos Economic Development Council
<br />
<br />SUBJECT: Marketing Communications Plan for 2004
<br />
<br />DATE: January 26, 2004
<br />
<br />The foJJowing proposal provides estimates for the 2004 Marketing Comrnunicatjons
<br />acÛvities for the Greater San Marcos Economic Development Council:
<br />
<br />· Collateral
<br />· Advertising
<br />· Web Site
<br />· Trade Shows
<br />
<br />COLLATERAL
<br />
<br />_,'nr~.___,.._.~---,.-__, ,.^_._
<br />
<br />.' "-"~'-"~"~""-"."-,;"-,"--,",."_._",,,,.,,,.,,",,,,,,.-'..",~~-,,~..,----- -~..- ------~.~- ~....."----..,,....._--~--~,-.,-- ---,... -.- " .
<br />
<br />".,-.... ....."'...,,____,_._._~ .w._~___
<br />
<br />....,----'.,~~~
<br />
<br />It is recomrriended that GSMEDC create a professional set of collateral, including an
<br />introductory brochure (#10 envelope-size), a 9" x 12" presentation folder with pockets,
<br />and four staggered-cut slip sheets or "shens". These slip sheets will have headings
<br />printed on them along with art elements, but will be designed so that GSMEDC can
<br />overprint the text on demand for each prospect, updating the information as needed. This
<br />is designed to ensure that the slip-sheets don't quickly become outdated.
<br />
<br />ROLL-FOLD BROCHURE
<br />
<br />J 4 "x 8.5 "flat, ro/l-folded to 3.5 "x 8.5" four-color, J 00# gloss text
<br />
<br />Account Management, Client Conferences
<br />
<br />$ 500.00
<br />
<br />Design and Layout
<br />
<br />$ 1,400.00
<br />
<br />Copywriting
<br />
<br />$ 1,200.00
<br />
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