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<br />TO: Dan O'Leary, City Manager, City of San Marcos, Texas <br />Mayor and City Council, City of San Marcos, Texas <br /> <br />FROM: Dan Rogers <br />Director, Greater San Marcos Economic Development Council <br /> <br />SUBJECT: Marketing Communications Plan for 2004 <br /> <br />DATE: Jan\lary 26,2004 <br /> <br />The following proposal provides estimates for the 2004 Marketing Communications <br />activities for the Greater San Marcos Economic Development Council: <br /> <br />· Collateral <br />· Advertising <br />· Web Site <br />· Trade Shows <br /> <br />COLLATERAL <br /> <br />__~..k_~._,__ "'ft,_.,-._~__._.___, <br /> <br />. _ ft....__~.~. .,...~._..~___~~.____ . <br /> <br />... -.... ........-----'.-.- ....-. <br /> <br />...._--_...'--.-.._--.~----"'--:.-.-.;._.--"'~.---~--------------~-_:._--~.. <br /> <br />It is recommended that GSMEDC create a professional set of collateral, including an <br />introductory brochure (#10 envelope-size), a 9" x 12" presentation folder with pockets, <br />and four staggered-cut slip sheets or "shells". These slip sheets will have headings <br />printed on them along with art elements, but will be designed so that GSMEDC can <br />overprint the text on demand for each prospect, updating the information as needed. This <br />is designed to ensure that the slip-sheets don't quickly become outdated. <br /> <br />ROLL-FOLD BROCHURE <br /> <br />14"x8.5"jlat, rolI-foldedto 3.5"x 8.5"four-color, 100# gloss text <br /> <br />Account Management, Client Conferences <br /> <br />$ 500.00 <br /> <br />Design and Layout <br /> <br />$ 1,400.00 <br /> <br />Copywriting <br /> <br />$ 1,200.00 <br />