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<br />but are not pre-approved by the City and Prime, the City and Prime will have no obligation to <br />contribute towards the expenses. <br /> <br />2. Contribution of Funds by Tanger. Tanger agrees to match, dollar-for-dollar, the <br />contributions made by the City and Prime to Tanger for advertising expenses incurred by Tanger <br />on behalf of the Co-op. In the event that Tanger expends funds in excess of its match either to <br />advertise the Tanger Outlet Center, or promote retail business or tourism in the City, the City and <br />Prime will not be obligated to contribute any additional funds, and correspondingly Tanger <br />would have no obligation to gain pre-approval by the City or Prime of those particular <br />advertising endeavors. <br /> <br />3. Contributions of Funds by Prime. Prime agrees to match, dollar~for-dollar, the <br />contributions made by the City and Tanger for advertising expenses incurred by Tanger on <br />behalf of the Co-op. Prime will make payments to the City in two equal installments on May 31, <br />2005, and August 1, 2005 totaling $38,262. In no event will the total of payments by Prime <br />under this Agreement exceed $38,262. The City will use these amounts from Prime to reimburse <br />Tanger for up to one-third of all advertising costs incurred by Tanger under this Agreement. The <br />City will make these payments within 30 days from receipt of invoice copies and advertising <br />proofs. If any of the Prime funds are unspent for any reason as of December 31, 2005, the City <br />shall refund the unspent amount to Prime within ten days of that date. fu the event that Prime <br />expends funds in excess of its match either to advertise the Prime Outlet Center, or promote <br />retail business or tourism in the City, the City and Tanger will not be obligated to contribute any <br />additional funds, and correspondingly Prime would have no obligation to gain pre-approval by <br />the City or Tanger of those particular advertising endeavors. <br /> <br />4. Contribution of Funds by City. The City agrees to contribute to the Co-op four <br />and five-tenths percent (4.5%) of the City's hotel occupancy tax receipts for the City's 2004-05 <br />fiscal year. The City has received payments thus far for the first two quarters of the fiscal year, <br />and 4.5% of these payments amounts to $18,810.32. The City expects to receive hotel occupancy <br />tax payments (from which the City's payments will be made under this Agreement) for the third <br />and fourth quarters of the fiscal year, with receipt deadlines of July 31,2005, and October 31, <br />2005. The City will calculate four and five-tenths percent (4.5%) of the quarterly receipts as of <br />each of these dates, and will notify Tanger and Prime in writing of these calculations within ten <br />business days of each of these dates. The City will use these amounts to reimburse Tanger for up <br />to one-third of all advertising costs incurred by Tanger under this Agreement. The City will <br />make these payments within 30 days from receipt of invoice copies and advertising proofs. The <br />City will hold this percentage of the funds collected from hotel occupancy tax payments in a <br />liability account of the City for the purpose of making payments to Tanger under this Agreement <br />until December 31,2005, when any unspent funds will revert to the City's hotel occupancy tax <br />fund balance. fu no event, however, will the total of contributions by the City under this <br />Agreement exceed four and five-tenths percent (4.5%) of the hotel occupancy tax payments for <br />the City's 2004-05 fiscal year. <br /> <br />5. Advertising Placement; Program Costs; Payments. A. Tanger will pay for all <br />advertising placed under this Agreement, and Tanger will provide the City and Prime with proof <br />of the advertising and detailed copies of invoices associated with the advertising. <br /> <br />2 <br />