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<br />BUSINESS PLAN GUIDELINES <br /> <br />I. Description/Introduction of the Business <br /> <br />A. State the name and location of business. <br /> <br />B. What is the legal structure (proprietorship, partnership, corporation)? Please include <br />Articles of Incorporation, Partnership Agreement or Assumed Name Certificate. <br /> <br />C. Who are the principal owners [full name(s)] and ownership percentage(s)? <br /> <br />D. Definition of business: <br />1. What type is it--manufacturing, merchandising, service? Include the firm's standard <br />industrial classification (SIC Code) <br />2. Is it a new business, takeover, expansion? <br />3. Is it seasonal? <br /> <br />E. Describe the history of the business. <br /> <br />F. What are the major strengths of this business that will provide the basis for success? <br /> <br />G. Outline the major weaknesses that may cause this business to fail. (Objectivity is <br />encouraged regarding this question). <br /> <br />II. Products/Services <br /> <br />A. Describe the product or service the company will market in a technically accurate manner. <br /> <br />B. Provide a summary of the product line with photograph(s) of the product(s). <br /> <br />C. Emphasize the difference between products or services that are presently on the market <br />and the products or service the company will market. <br /> <br />III. Market Analysis <br /> <br />In order to generate a consistent and increasing sales flow, the entrepreneur must become <br />knowledgeable about his market--the people who will be buying the service, product or merchandise. These <br />people can be identified by geographic location, socioeconomic or ethnic factors, age, sex, or any of a <br />number of conditions. In any case, they must be identified. <br /> <br />A. Provide documentation of demand for market or service (in this section at least one of the <br />following must be included--or explain why you do not have these documents) <br />1. Signed contract between the applicant and the buyer. <br />2. Letters of Commitment from buyers for the applicant's product or service. <br />3. Letters of interest from potential buyers for applicant's product or service. <br /> <br />*B. Description of Total Market <br />One way to define the total market is to list the important characteristics using trade publications, <br />industry trends, or magazine articles in support of the industry information. Find out to what extent <br />these characteristics are present in different areas. <br />1. What is the present size of the market? <br />2. What percentage of the market will you have? <br />