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<br />3. What is your market's growth potential? <br />4. At what stage of the product or service life cycle will your business be entering the <br />market (introduction, growth, maturity, saturation, decline)? <br /> <br />C. Target Market <br />Your market, the market you have selected to serve, must also be measured as above, other <br />questions include: <br />1. How will you attract and keep this market? <br />2. How can you expand the market? <br /> <br />*D. <br /> <br />Competition--describe other businesses in your target market. <br />1 . Who are they? <br />2. Where are they? <br />3. How large are they compared to your business? (estimates acceptable) <br />a. $ Sales <br />b. # Employees <br />c. # Locations <br />d. # Customers <br />4. How is their business: steady, increasing or decreasing? <br />5. What are your competitor's strengths and weaknesses? <br />6. Does your competition extend credit? <br />7. What have you learned by observing them? <br /> <br />* <br /> <br />Denotes that sources and documentation must be included. <br /> <br />E. <br /> <br />Why are you different? <br />1. What unique niche of the market will this business fill? <br />a. Discuss any head start that your company might have developed as a <br />result of any copyrights, patents, or trade secrets. <br />b. Attach copies of any patents or copyrights granted. <br />2. Why has no one else attempted to fill this niche? <br />3. Where do you believe you have a business advantage? <br />(Check one and explain) <br />Product On time delivery <br /> <br />Price <br /> <br />Other <br /> <br />Service <br /> <br />IV. Manufacturing and Operations Plan <br /> <br />The manufacturing and operations plan should describe or discuss the plant location, physical facility, space <br />requirements, labor force, layout and floor plan that are required to provide the company's product. For a <br />manufacturing business, emphasis should be given to the production process that will be used, the inventory <br />control system, and the purchasing and production controls systems. <br /> <br />A. Location <br />1. What are the characteristics of your present location? (physical characteristics, <br />zoning, and utilities) <br />2. How does the location affect your business in relation to: <br />a. Proximity to markets? <br />b. Proximity to suppliers of raw materials, labor and capital? <br /> <br />B. Physical Facility - How much space and what structural features does the business require <br />for: <br />1. Customer and vehicle access and/or entry parking and loading. <br />