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<br />2. Inventory storage and movement areas. <br />3. Fixtures, furniture, machinery and equipment installation and maintenance and <br />repairs. <br />4. Electricity, heat, air conditioning, venting, wastewater disposal. <br />5. Merchandise display. <br />6. Compliance with federal, state and local laws and codes/ordinances. <br />7. Expansion potential. <br /> <br />C. Availability of Labor <br />1. What is the labor market area? <br />2. What distance can employees be expected to travel to work? <br />3. What capabilities, skills, and experiences are available in the labor market area? <br />4. Training. <br />a. What training is required? <br />b. Is training required before the business opens, on the job, or both? <br />5. What is the expected turnover? <br /> <br />D. Operations/Production <br />1. Where are the suppliers? <br />2. What inventory control systems are in place/planned? <br />3. Are there any purchasing and production control systems? <br /> <br />V. Sales Plan <br /> <br />State the methods that your company will use to create sales and to distribute the product or service. <br />Pricing, advertising and promotion, and distribution should all be included. <br /> <br />A. Pricing Policy <br />1. What mark-ups, mark-downs, and discounts will the business use? <br />2. What prices will the business charge for each type of item it sells? <br />3. What is the relationship between the price you will charge and the image of the <br />business you are trying to create? <br /> <br />B. Distribution Strategy <br />1. What channels does the competition use? <br />2. Time utility--is the product available when the consumer wants to buy? <br />3. Place utility--is your product available where the consumer wants to buy? <br />4. Describe in full the channel you plan to use to reach your market segment. <br /> <br />C. Promotion Strategy--Describe the approaches your company will use to bring your product <br />or service to the attention of target customers. <br />1. Advertising <br />a. Direct Mail <br />b. Store sign <br />c. Radio and television, magazines, newspapers and trade journals <br />d. Outdoor signs, posters, sky writing <br />e. Trade shows <br />f. Novelties such as calendars or pencils <br /> <br />2. Sales ForcenWhat roles will the principal(s) and the sales force play in this <br />company's promotion/sales strategy? For example: <br />a. Retail store sales <br />b. Telemarketing <br />c. Other, explain <br /> <br />3. Publicity--Free Advertising <br />