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<br />a. Local newspaper print stories about new businesses. <br />b. Publicity releases should be sent to copy editors for possible inclusion in <br />their papers. <br />c. New information about your product or information describing your new <br />unique service may gain the interest of the editor. <br />4. Sales Promotion--Uses of <br />a. Temporary promotion--"give aways" when opening business <br />b. Stimulate sales--coupon offering <br />c. Rebates <br /> <br />D. Customer Conveniences--Will the conveniences provided influence who buys, and the total <br />sales volume? <br />1. Extend credit, or uses of major credit cards. How will credit be monitored? <br />2. Delivery <br />3. Free parking <br />4. Accept telephone orders <br />5. Hours of operation <br /> <br />VI. Management Plan <br /> <br />This section should include the personal history of the principals, related work experience, duties and <br />responsibilities, salaries, organizational chart and resources available to the business, and list of the Board <br />of Directors. <br /> <br />A. What is the personal history of principals and/or management? <br />1. What is your business background? <br />2. What management and operation experience have you had? <br />3. What education have you had (including both formal and informal learning <br />experience )? <br />4. Personal data for all principal(s): <br />a. Full name of principal(s) <br />b. Present address(es) and previous address(es) <br />c. Social Security number(s) <br />d. Driver's License number(s) and state issuing license <br />5. How does your background experience help you in this business? <br /> <br />B. What are the duties and responsibilities of the principals and/or management? <br />1. Organizational chart <br />2. Job descriptions <br />3. Who are decision makers? <br />4. Is there appropriate delegation? <br /> <br />C. What is the compensation package for the principals/management group? <br />1. Salaries <br />2. Stock ownership <br />3. Other--bonuses, company cars, other fringe benefits <br /> <br />D. What other resources are available to the business? (list names, addresses, and phone <br />numbers for each) <br />1. Lawyer <br />2. Accountant (CPA) <br />3. Tax counsel <br />4. Consultants (i.e., marketing, advertising) <br />5. Trade associations <br /> <br />E. Who is on the Board of Directors? <br />