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<br />Interstate-35. In addition to representing a substantial population base <br />within proximity from which to draw event attendees, the international <br />airports located in each city also substantially expands the overall <br />accessibility to San Marcos beyond these two markets. Many small markets <br />do not have this benefit. Meeting planners tend to place a premium on <br />destinations that are centrally-located and/or conveniently-accessible <br />relative to their organization's delegate base. <br /> <br />3. Tourist destination with both natural and man-made attractions (i.e., <br />rivers, tubing, the new Rio Vista dam structure, Outlet Malls, historic <br />downtown, Hill Country, Wonder World Caverns, museums, Texas State <br />University San-Marcos, Aquarena Springs etc.) - San Marcos is an <br />established tourist destination, possessing a variety of man-made and <br />natural attractions, entertainment and visitor amenities. This can be an <br />important indicator of the area's appeal to visitors and its orientation with <br />respect to the visitor industry. <br /> <br /> <br />#' <br /> <br />~'~"/' . ",':....- <br />" <br />, ~.:. <br /> <br /> <br />. . .-. . '~ - ~..,~:;,. <br />jt", .~"" _""""~' <br />. ';1 <br />- ""', <br /> <br />Rio Vista Falls- Photo Courtesy of Melissa Millecam <br /> <br />%I ,- .::;: <br />~;..~" ;.- '.. <br />'"'" .. ..........- - <br /> <br />--::..t:.... ' <br />-~ <br /> <br /> <br />Prime Outlet Mall- Pottery Barn <br /> <br />TEX/\S ST/\TE <br />------- - - - --- <br /> <br />/11, rl,IIIt;SI \1\11,/.111... <br /> <br /> <br />Tanger Outlet Mall <br /> <br /> <br />AClUARI;:NA <br /> <br />T~XAS RIVERS CENTER. SAN MARCOS. TEXAS <br /> <br />1:) <br />