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<br />4. Relatively large supply of transient tourist amenities (i.e., moderate <br />hotels, restaurants, shopping, etc.) - Relative to population, communities <br />that already have established patterns of tourism tend to have a greater <br />level of hotels and visitor amenities that can position it better to <br />accommodate convention, conference and meeting attendees. <br /> <br />5. Centralized geographic location in state. <br /> <br /> <br />6. Strong name/product recognition for a small/mid-sized community, <br />particularly within the state- With its strong seasonal tourism, San Marcos <br />has established a relatively strong name and "brand awareness" throughout <br />Texas, the South and even the country. Communicating what a destination <br />has to offer can be challenging (and costly in terms of marketing <br />expenditures) for destinations lacking an established name and brand. <br /> <br />Iffl l n' 1'/'1 <br />SAN MARCOS <br /> <br /> <br />.:. Some weaknesses of San Marcos as they relate to supporting a potential <br />convention center and functioning as a convention destination include: <br /> <br />1. Visitor amenities/attractions are weighted heavily toward "leisure" <br />markets, rather than "corporate" markets- While San Marcos has had a <br />successful history of visitation, a large percentage of the visitors represent <br />seasonal, transient tourists, vacationers, students and leisure travelers. <br />This is mirrored by most of the area's visitor amenities and attractions, <br />which are positioned for these markets, as opposed to corporate markets. <br /> <br />16 <br />