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<br /> Final Report March 1997 <br /> 0 rdination with ommunitv Priorities <br /> As discussed earlier in this report the creation and work of the Mayor's Blue Ribbon <br /> Committee for Tourism Development occurred as a result of recommendations from both <br /> San Marcos Horizons and the Tourism Task Force Report. The City declared that one of <br /> its important objectives was "the development oftourism as a form of economic <br /> development in San Marcos" (San Marcos Horizons, Executive Summary, 1996 : 1-17). <br /> The Tourism Development Committee's purpose as stated in its charge was "to formulate <br /> and promote a vision for tourism development" <br /> This report fits well with officially stated community needs. San Marcos Horizons was <br /> adopted by the City Council in early 1996 as the City's newest Master Plan while the <br /> Tourism Task Force Report was presented to the City Council in mid-1996. <br /> Our committee developed tourism goals for our community which we believe would <br /> increase tourism in San Marcos and improve our quality of life. These goals are to have a <br /> clean, safe and beautiful city; increase tourist attractions and retail mix; and improve <br /> access, circulation, and infrastructure in our community. <br /> These goals reflect the major goals identified in the 1996 Master Plan by the Citizens <br /> Advisory Committee (CAe). The CAC identified goals in the areas of natural and <br /> cultural resources; community growth and land use; transportation; and community <br /> facilities. The goals were the protection of the San Marcos and Blanco rivers; historic <br /> preservation; neighborhood conservation and revitalization; increased parking in the <br /> downtown I university area; and increased parks and park facilities. <br /> In the area of economic development, the CAC identified the following goals for our <br /> community to pursue: diversification of the economic base; development of our airport <br /> facilities; creation of community gateways; management of tourism; and improving our <br /> quality of life. <br /> For our downtown, the CAC recommended: creation of visual entries to downtown and <br /> SWT; increased parking; development of a circulation plan; improved appearance; <br /> enhanced security; and the promotion of cultural and civic activities and attractions. <br /> Our recommendations are compatible with the goals of the 1996 master plan and are <br /> included in the Recommendations section of this report. <br /> Mayor's Blue Ribbon Committee on Tourism Development Page 17 <br />