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<br /> Final Report March 1997 <br /> Implementation Strategy <br /> <br /> It is essential to plan for, stimulate, and facilitate tourism just as the community does for <br /> other types of economic development. For this reason, we recommend the formation of a <br /> tourism development organization (TDO). <br /> Pm:poses of the tourism development or~anization: <br /> 1. To advance a market-driven strategy for tourism development through close <br /> coordination with local tourism marketing and with regional and state tourism <br /> associations. <br /> 2. To facilitate creation and retention of businesses and activities that carry out the <br /> community's vision of tourism. This may include actual recruiting of certain <br /> businesses or types of businesses and coordination and promotion of <br /> public/private partnerships to support appropriate activities. <br /> 3. To stimulate development of appropriate businesses and activities. This may <br /> include working with the Chambers of Commerce, the Comdor Business <br /> Incubator, and the Main Street Project to locate space, make useful contacts, and <br /> facilitate financing. <br /> A suggested organizational chart is found in the Appendices of this report. <br /> Recommendations or the ABCs o(J'ourism lli.Yrlopment <br /> <br /> A) This report should be adopted by the City Council as an addendum to the City's <br /> Master Plan, San Marcos Horizons, adopted 26 February 1996. <br /> I) Clean, Safe, and Beautiful City <br /> B) Frequent trash pick-up and regularly scheduled clean-ups, especially after special <br /> events, in the downtown area. * <br /> C) Permanent night police patrols on downtown streets. * <br /> D) Increased security lighting in downtown areas. * <br /> E) Improve and maintain sidewalks and crosswalks. * <br /> F) Enforce curfew law. * <br /> G) Consistent building, fire, electrical, and plumbing code enforcement. * <br /> H) Improve riverbanks and river parkland through further development of river park <br /> trail system, bank erosion control and improved landscaping and weed control in <br /> line with the proposed City Park renovations recommended by the Parks and <br /> Recreation Department. <br /> I) Link the downtown and the San Marcos River parks through landscaping. <br /> J) Increase cleanliness and beauty of river through frequent trash clean-ups of the <br /> Dver. <br /> K) Create zoning ordinance to require new buildings to conform to historic styles in <br /> the CBD historic neighborhood. * <br /> L) Improve city entrances through landscaping, signage, code and zoning <br /> Mayor's Blue Ribbon Committee on Tourism Development Page 18 <br />