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<br /> Final Report March 1997 <br /> enforcement and zoning restrictions. * <br /> II) Increased Tourist Attractions and Retail Mix <br /> M) Create a new organization to further tourism product development. <br /> N) Include tourism product development as part of the CVB's and EDC's <br /> responsibilities in the short-term. <br /> 0) Change zoning ordinance to allow sidewalk cafe areas in the downtown. * <br /> P) Encourage retail and cultural activities downtown through tax incentives. * <br /> Q) Encourage preservation and improvement of historic and retail buildings through <br /> tax incentives. * <br /> R) Integrate use of Hays County Civic Center with work of CVB and tourism <br /> special events and tourism product development efforts. <br /> S) Create a Veterans Park at the airport through the renovation of World War II era <br /> buildings and the original control tower, and landscaping the site. <br /> T) Aid the Heritage Association in its preservation efforts. <br /> U) Create a development corporation to help finance new tourism businesses. <br /> V) Emphasize historic redevelopment as a tourist attraction and increase resources <br /> for the Main Street Project. <br /> III) Improve Access, Circulation and Infrastructure <br /> W) Establish a group to prepare a Downtown Parking Management Plan in <br /> conjunction with the implementation action in San Marcos Horizons. * <br /> X) Develop tourist oriented signage (multilingual) and way-finding system <br /> throughout San Marcos. <br /> Y) Restore two-way traffic on Guadalupe and LBJ streets. <br /> Z) Develop a senior citizen's center through public/private partnerships in order to <br /> better attract senior travelers. <br /> * Recommendations in the San Marcos Horizons Master Plan. <br /> Mayor's Blue Ribbon Committee on Tourism Development Page 19 <br />