Ord 2012-050 - Laserfiche WebLink

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Sign Character A sign should be in character with the materials, colors and details of the building and its site. The integration of an attached sign with the building or building facade is important and should be a key factor in its design and installation. Signs also should be visually interesting and clearly legible. Signs that appear to be custom - designed and fabricated, and that convey visual interest in the urban setting are preferred.Those that are scaled to the pedestrian are especially encouraged. A sign should also reflect the overall context of the building and surrounding area. 19. A sign should be subordinate to the overall building composition. 20. Use sign materials that are compatible with the architectural character and materials of the building. 21. A sign should not obscure character - defining features of a building. Sign Lighting Illumination should occur in a manner that keeps it subordinate to the overall building and its site as well as the neighborhood, while accomplishing the functional needs of the business. Minimize surface glare and manage light spill such that glare is not created on adjoining properties. 22. Where allowed, an external light source should be shielded to direct the light and minimize glare. 23. Neon, halo and internal, diffused illumination may be considered if located at the street level and designed to be in character with, and subordinate to the building facade. Specific Sign Types This section includes guidelines for the specific sign types allowed in the sign standards. Awning and Canopy Signs An awning of canopy sign is flat against the surface of the awning or canopy material. 24. Use an awning or canopy sign in areas with high pedestrian use. 25. Use an awning or canopy sign when other sign types would obscure architectural details. Projecting Sign A projecting sign is attached perpendicular to the wall of a building or structure. 26. Design a bracket for a projecting sign to complement the sign composition. 27. Locate a projecting sign to relate to the building facade and entries.