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<br /> D. Market <br /> The music recording industry has been growing steadily <br /> in Texas over the last fifteen years. While several small <br /> recording studios have been established in central and South <br /> Texas, few have the state of the art equipment and capability <br /> to produce quality audio/video recordings that are being <br /> proposed. These features will enhance the marketability of <br /> professional musicians using this studio. Because of the <br /> proximity to South Texas, the studio will be marketed to the <br /> growing number of Hispanic musicians. Availability of <br /> technical expertise from university faculty and students in <br /> advertising and commercial music, will enable costs <br /> associated with rental of the studio and development of <br /> promotional materials to be kept to a minimum. This in turn <br /> will encourage low-income business to use the studio and <br /> develop promotional campaigns for their products, ultimately <br /> benefiting the economic health of the State. <br /> Again, as Southwest Texas State university strengthens <br /> working relationships with Hispanic music promoters and <br /> marketing and advertising agencies such as So sa and <br /> Associates the ultimate outcomes will be employment <br /> opportunities for students and increasing revenues for the <br /> Support Foundation to develop other markets that can be <br /> cultivated using the technical expertise of the faculty and <br /> staff at the center. <br /> E. Management <br /> <br /> 11 <br />