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continued the toilet rebate program each year since, with various adjustments to the program <br />throughout the years. The program is currently open to single and multi - family residential <br />water customers as well as ICI customers. Rebates are available for replacement of both high - <br />volume and low -flow toilets and urinals, and for installation of high - efficiency fixtures in new <br />construction. New products must be EPA WaterSense labeled. <br />The City has also implemented several high - efficiency toilet distribution events, through <br />which EPA WaterSense labeled toilets were distributed to qualifying customers free of charge. <br />5.11 ICI Conservation Programs <br />The City has implemented various programs for ICI water customers. In 2003, the City <br />introduced the annual Water Efficiency Achievement (WEA) awards for ICI customers. The <br />goal of the award was to recognize ICI customers that have implemented measures to reduce <br />water consumption and improve efficiency. Entries were judged on water savings, cost/benefit <br />of conservation measures, and innovation of water efficiency improvements. <br />In 2004, the City launched the Pre -Rinse Spray Valve Exchange program to increase <br />water efficiency in the food service industry. Through this program the City offered free high - <br />quality pre -rinse sprayers to commercial and institutional water customers, as well as installation <br />of the sprayer by a licensed professional plumber. <br />The City will continue to research and develop additional cost - effective water <br />conservation programs for ICI customers, including a large -scale commercial rebate program <br />which can be customized for various conservation initiatives. <br />5.12 Reuse of Treated Effluent <br />In 2001, the City began delivery of reclaimed wastewater to the American National <br />Power facility located near San Marcos. American National Power uses the reclaimed water <br />along with Guadalupe River water to cool their power - producing turbines. The reclaimed water <br />is used instead of treated potable water to dilute the high total suspended solids (TSS) of the river <br />water. Once used, the water goes to an onsite reverse osmosis treatment facility where it is <br />treated and recirculated back into the cooling system. <br />In 2013 the City began delivering reclaim water to the TXI Hunter Cement Plant located <br />near San Marcos. TXI uses the reclaim water for plant process water and dust control. <br />