01.07.20 Regular Meeting - Laserfiche WebLink

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City Council Meeting Minutes January 7, 2020 daycares and childcare centers • Coordinating with apartment property managers to implement incentive -based events such as pizza socials and raffles • Partner with nonprofits and community based organizations to solicit input on additional appropriate strategies and ask for assistance in outreach and engagement Media Strategy - Promotion through radio, TV, print, and social media • Flyers posted at apartment complexes throughout town, particularly those with a large number of residents that are TX State University students • Local San Marcos podcasts • Events Center Marquees • Social Media Accounts (Twitter, Instagram, Facebook) • CARTS and Texas State University Bus Ads • Billboards • Promotion and stories in the San Marcos Daily Record, University Star, Community Impact, & Hays Free Press • Parish bulletins • Local radio stations (KTSW) • Promotion through radio, TV, print, and social media • Request EVO and Stars & Stripes (drive -in theatre) play a PSA or promotional video before movie • Posters in high traffic locations • Public access channel In addition to the three -pronged approach, the Complete Count Committee will explore opportunities to host several events aimed at promoting the Census and self response: - A kick-off event where local press is invited - An event focused on engaging institutional partners - A fun, entertaining, and culturally appropriate event focused on reaching hard -to -count populations - A Census Sunday event held on the Sunday before Census Day aimed at engaging the faith based community - An event on Census Day (April 1st 2020) aimed at providing resources and assistance Following the presentation, Bert Lumbreras commented that the City has submitted a funding request with Hays County for $10,000 and will follow up with the County. Mr. Lumbreras also mentioned that we will focus to identify City of San Marcos page 13