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design and messaging for the advertising vehicles the City selects. Printing and <br />production is the responsibility of the City. <br />d) Provide educational materials to the print and radio media and other organizations <br />and stakeholders regarding all aspects and phases of the Charrette and SmartCode <br />Calibration. <br />e) Frame issues according to the City's objectives and serve as the City's official voice <br />in as near "real time" as possible by updating information expeditiously. <br />f) Create a Charrette website that explains the Project in the City's voice, and sets <br />community expectations as those expectations relate to participation and anticipated <br />outcomes. This website will utilize a pre-designed platform called the iCharrette, <br />which will be branded to the identity of the San Marcos Charrette, and updated and <br />maintained during all phases of this Agreement. <br />1.1.3 Orientation and Issues. In March of 2010 conduct a two-day workshop in San Marcos to <br />bring the City, the Consultant and the identified local stakeholders in the Project together to <br />identify key issues and goals. The workshop will include: <br />a) On-site interviews with key stakeholders such as local developers, land and business <br />owners, City staff, and community representatives, conducted by two members of the <br />Consultant's team, in order to acquire local intelligence about the development <br />climate, obstacles to City objectives and community and business concerns, and take <br />assessment of the financial and organizational resources available; <br />b) A field survey of existing development; and <br />c) The provision of equivalency tables to analyze existing zoning and suggest how those <br />tables translate into transect zones. In addition, the Consultant will extract <br />information from San Marcos' downtown and corridors that make the character of <br />San Marcos unique, and enable this character by right through the development of the <br />metrics of the FBC. <br />1. 1.4 Economic Development. Research highlights in the trends in local economic conditions <br />that have shaped the existing environment and will suggest the latent opportunities that can be <br />leveraged to shape change and support local businesses. In addition, the Consultant will analyze <br />the trends in demographics, lifestyles, retail spending, and employment, and the relevant factors <br />that affect each of the different types of development to project demographic change in age and <br />income, retail spending by category, housing price affordability based on income, and <br />employment by sector based on a jobs-housing balance and regional projections. For this <br />Project, the Consultant will concentrate on understanding local industry clusters and resources <br />that can support a sustainable economy. As part of this task, the Consultant will determine <br />appropriate financial incentives, redevelopment assistance programs, policy recommendations <br />and public private partnerships necessary to support the vision for this community. A synthesis <br />of the completed tasks included under this subsection provides a strategy for local development <br />that may include: <br />PlaceMakers, LLC Agreement <br />3