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B. In addition to the above information, Prime shall provide the following <br />information to the City to demonstrate the effectiveness of the Program: <br />Prime will perform intercept surveys which capture data from <br />guests who return vouchers from Prime's advertising program. <br />The survey results will be provided to the City by May 31, 2009, <br />September 30, 2009 and January 31, 2010. <br />2. Prime will perform a survey of its stores to find out if 2009 traffic <br />and/or sales increased over 2008. The survey results will be tallied <br />and provided to the City by May 31, 2009. <br />3. Quarterly car traffic percentage increases will be calculated and <br />provided to the City by April 20, 2009, July 20, 2009, October 20. <br />2009 -and January 20, 2010. <br />C. In the event any information contained in these reports is designated by <br />Prime to be proprietary or confidential, the information will be treated as confidential by the City <br />to the extent permitted by law. In the event a request for public disclosure is made for the <br />information designated by Prime as confidential, the City will notify that party, and will seek the <br />opinion of the Texas Attorney General as to the confidentiality of the information and the need to <br />provide the information in response to the disclosure request. <br />6. Contact Information. <br />The contacts and addresses for notices and approvals under this Agreement are as <br />follows: <br />For the City: City Manager <br />630 E. Hopkins <br />San Marcos, TX 78666 <br />Phone: 512/393-8100 <br />Fax: 512/396-4656 <br />For Prime: Marketing Manager <br />Prime Outlets San Marcos <br />3939 South IH-35, Suite 900 <br />San Marcos, TX 78666 <br />Phone: 512/396-2201 <br />Fax 512/396-2232 <br />With a copy to the Office of the General Counsel <br />217 East Redwood Street, 20th Floor <br />Baltimore, MD 21202 <br />Phone: 410/234-0782 <br />Fax: 410/234-1761 <br />Page 3 of 4 <br />C "Documents and Settings"ssewell'10cal settingsvremporary Internet Files\OLK21\SA9 Prime Advertising Contract Final v2.doc