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<br /> 16 <br /> policies, procedures, and services of the project and <br /> will become familiar with the materials available in <br /> the Job Info~mation Center, Staff members will playa <br /> vital role in promoting use of our new services and in <br /> encouraging our new patrons to become lifelong library <br /> users, <br /> VI I. ADVERTISING <br /> One of our most important goals in obtaining this LSCA <br /> grant is to make the ESL community aware of library <br /> materials and services, An effective, bilingual <br /> publicity campaign will be essential to the success of <br /> our project, An outline of our publicity plan follows: <br /> A, We will make presentations about the library to at least <br /> ten civic organizations that work closely with those who <br /> speak English as a second language. These organizations <br /> will include the Hispanic Chamber of Commerce, the Hays <br /> County Women's Center, Knights of Columbus, the San <br /> Marcos Ministerial Association, LULAC, the American GI <br /> Forum, local Parent-Teacher Organizations, the San <br /> Marcos Manufacturers' Association, the San Marcos <br /> Minorities Commission, and other appropriate church and <br /> civic organizations, <br /> B. We will design and distribute a bilingual (English- <br /> Spanish) flier to advertise the Job Information Cent2r <br /> and its ser'Jices. We will also continue to distribute <br /> the bilingual social services directory and other <br /> bilingual fliers produced with funds from our FY 1939 <br /> LSCA grant, Fliers will be distributed through <br /> churches, stores, restaurants, community centers and <br /> social service agencies which serve the Hispanic <br /> community. Public service announcements about project <br /> activities will be placed in OUI: two local newspapers <br /> and on local radio and cable television stations. <br /> C, We will design and distribute a bilingual job <br /> information resource guide. The guide will be clearly <br /> identified as a product of the library, and users ~JÌ 11 <br /> be encouraged to call or corne by the library for more <br /> information, The guideoS will be distributed as above <br /> and displayed prominently in the Job Information Center <br /> along with the social services directory we produced in <br /> FY 1989, In addition, OUt. tutors will provide the guides <br /> and directories to their students, <br /> D. The Project Coordinator will go door-to-door in Hispanic <br /> neighborhoods in order to talk directly with members of <br /> the ESL and Hispanic community about programs and <br /> services offered by the library. At the same time, he <br /> will distribute printed information about those programs <br />